pick and pack accuracy
100%
fulfilment Delays
Zero
end-to-end managed by Hutch
D2C
"Hutch has been a game changer for our brand. Their knowledge of alcohol fulfilment regulations and seamless handling of our stock has given us complete peace of mind."
— Sam, Founder
Built on bold flavour and refined design, Las Olas is a premium spiced rum brand crafted in London. From the liquid itself to the bottle it comes in, every detail has been considered, making Las Olas not just a drink, but an experience.
The brand has cultivated a passionate D2C audience who buy into the story as much as the spirit. Strong brand loyalty, a distinctive visual identity and a growing presence across social and retail channels have positioned Las Olas as one of the more exciting names in the UK’s independent spirits scene.
But with that growth came a challenge that many premium brands face: how do you maintain an exceptional customer experience when your order volumes are unpredictable and your team is stretched?
When A Great Product Gets Buried In Logistics
For Las Olas, the operational pressure wasn’t caused by poor planning, it was a symptom of success. A viral moment, a well-timed influencer post or a seasonal gifting surge could send order volumes soaring overnight. Without a fulfilment infrastructure built to absorb that kind of volatility, the team found themselves firefighting rather than growing.
The stakes were particularly high for a brand where presentation is part of the product. A premium spiced rum with a beautifully designed bottle demands a premium unboxing experience, every single time, regardless of how many orders are in the queue. Any compromise on packaging, accuracy or speed risked undermining the brand’s hard-won reputation.
On top of that, time spent managing logistics was time not spent on the things that actually grow a spirits brand: storytelling, partnerships, product development and community. The Las Olas team needed to offload fulfilment entirely, to a partner they could trust completely.
Hutch Brings Fulfilment Stability To A Fast Moving D2C Brand
The Las Olas team turned to Hutch to manage their end-to-end D2C fulfilment and quickly gained the peace of mind that had been missing. From the moment Hutch took over, every order was handled professionally, promptly and to the standard the brand demands.
Crucially, Hutch’s scalable infrastructure meant that demand spikes, whether driven by a campaign, a seasonal push or an influencer feature, no longer posed a risk. The system absorbed the volume without skipping a beat, and the Las Olas team absorbed none of the stress.
With Hutch managing fulfilment, Las Olas was able to:
Handle seasonal spikes and influencer-driven demand with no disruption
Maintain a premium unboxing experience for every single order
Focus internal resources on storytelling, partnerships, and brand growth
Flexible Fulfilment = Faster Growth
The results of the partnership have been tangible and consistent. With Hutch providing a reliable operational backbone, Las Olas has been free to pursue growth with confidence, knowing that whatever the brand generates in demand, Hutch can deliver on.
Through their partnership with Hutch, Las Olas has achieved:
100% pick accuracy, ensuring every customer receives exactly what they ordered
Zero disruption despite promotional surges and influencer-driven demand peaks
A reliable, professional fulfilment system that scales with the brand
A stronger competitive position in a crowded and demanding market
With a trusted partner in place, Las Olas can keep its eyes on the big picture, crafting standout spirits, building a brand with real staying power and delivering an experience worthy of the liquid inside the bottle.
Working Together
Las Olas is a brand that takes pride in every detail, and that’s something we genuinely respect. When a product is this carefully crafted, the fulfilment experience has to match. We’ve loved being the partner that makes that possible, absorbing the complexity of a fast-moving D2C operation so the Las Olas team can focus on what they do brilliantly.
Bold spirits deserve bold ambitions and we’re here to make sure logistics never gets in the way of either.
